SNY tapped Bigstar to rebrand Sportsnite, the network's flagship sports news program. The creative brief centered on two distinct pillars — Sporty Touch, drawing on the high-tech textures and materials of elite athletic gear, and Sheet Metal, evoking flawless, powerful surfaces with a premium edge.
Working with the Creative Director from initial concept through final execution, the project involved a full on-air package including show open, bumpers, lower thirds, transitions, and end page. The design process was genuinely iterative — exploring multiple directions before distilling the work down to its final form.
The result is a broadcast identity that positions Sportsnite as a premium sports news destination, with a visual system built to perform across the full range of the show's on-air needs.
SNY Sportsnite Rebrand Show Packaging
Responsible for Design / Animation of the show open and other ancillary show package elements based on the show open.
Responsible for Design / Animation of the show open and other ancillary show package elements based on the show open.
Role: 3D Motion Design / Animation
Studio: Bigstar
Executive Creative Director: Josh Norton
Head of Production / Senior Producer: Virgil Conklin
Design Frames:
