Working directly with MLB Network to redesign their on-air update package — a high-frequency broadcast element that had not been touched in over a decade.
Airing multiple times throughout the day, the Update package serves as the network's primary vehicle for breaking news, score updates, and urgent in-game developments.
It needed to work hard, look current, and be built to last.
Airing multiple times throughout the day, the Update package serves as the network's primary vehicle for breaking news, score updates, and urgent in-game developments.
It needed to work hard, look current, and be built to last.
The deliverable was a full bundle — front end, back end, and transition animation — redesigned from the ground up with the MLB Network logo as the sole anchor.
Beyond the visual refresh, the project carried a practical mandate: the final output needed to be an After Effects template allowing the team to quickly swap sponsors in and out, while also functioning as a clean generic update when no sponsor was present.
Beyond the visual refresh, the project carried a practical mandate: the final output needed to be an After Effects template allowing the team to quickly swap sponsors in and out, while also functioning as a clean generic update when no sponsor was present.
The result is a broadcast package with a fresh, modern aesthetic and a production-ready architecture.
MLB Update Styleframe Explorations
